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In the world of luxury interiors, Serge Lesage occupies a rare space — where design is deeply personal, craftsmanship is sacred, and every rug tells a story. Born in France and beloved worldwide, the brand has redefined how rugs shape the identity of a room.
Established in 1984 in Chéreng, a small town near Lille, Serge Lesage emerged with a singular vision: to bring artistic expression to the floor. Over the decades, the brand has stayed true to its roots in French elegance while embracing a thoroughly modern design language Since its acquisition by a prominent textile group in 2004, Serge Lesage has expanded its international reach while introducing bespoke rug design services — a hallmark of its commitment to individuality and craftsmanship.
What sets Serge Lesage apart is its ability to balance bold artistic vision with deep customization. Each collection is a curated expression of texture, movement, and color, designed not just to match interiors — but to elevate them.
Clients can tailor every aspect of a rug, including:
Whether hand-tufted, knotted, or woven, every Serge Lesage rug is handmade by skilled artisans who preserve time-honored techniques with meticulous attention to detail.
From chic Parisian apartments to luxury hotels in New York and Tokyo, Serge Lesage rugs have a way of fitting seamlessly into diverse interiors — not just as decorative pieces, but as emotional focal points. The brand’s design direction, helmed by Frédérique Lepers, draws on a rich palette of natural inspiration, architectural influences, and the subtle interplay of shadow and form. The result? Rugs that feel alive — full of depth, softness, and visual rhythm.
True to its artisanal values, Serge Lesage takes sustainability seriously. From sourcing raw materials responsibly to supporting weaving communities, the brand ensures that every rug reflects a commitment to people and the planet. This conscious approach doesn’t compromise luxury — it enhances it. When you choose a Serge Lesage rug, you’re investing in something lasting: in quality, design, and ethics.
We bring you a carefully curated selection of Serge Lesage's most iconic and expressive pieces. Our partnership ensures:
More than just floor coverings, Serge Lesage rugs are canvases for contemporary living. They bring warmth, artistry, and a distinctly French point of view to any room. If you're looking for something rare, refined, and unmistakably personal — you've just found it. Explore Serge Lesage rugs at SayRUG and discover the rug that reflects you.